
So it’s only been a few days since the big TechStars Investor/Demo Day and already it’s been a pretty crazy experience here at the socialthing! camp.
The talk about the type of problem we’re trying to solve is starting to explode. Brad Fitzpatrick of LiveJournal fame posted his primer as to how he thought the problems surrounding the current social graph could be solved. On that same day, there were many people that went crazy with the discussion of this and it was incredible to see just how much people are loving these ideas.
socialthing! has already been developing solutions to some of these posed questions, so that was great validation for what we’re doing.
Web Worker Daily (a GigaOm publication) asked “Do You Want One Social Networking Profile to Rule Them All?” in direct regard to all the talk of aggregated social networking. She even mentioned us in the process, which was great to see.
Some people are only skimming the surface as to the power of what this new talk is all about. It’s not just about aggregating your profiles together. socialthing! is solving a problem that has existed for quite a while now, but only because of the limitations of the web to date.
When I was young and had just started out on the internet, I used it as an extension to my real life. Now, people have multiple profiles and accounts across the web, and different friendships in each. I liken this current situation to something like this in the real world:
I’m friends with “Dave” while I’m a the coffee shop, and the movies, but not while I’m at the mall. Or, I’m friends with “Julie” but only at the swank new martini bar. The fact remains that these people are my friends regardless of where I’m at, and it should be that way online.
socialthing! basically applies real-world ideals to the virtual world, meaning that your friends are no longer disassociated, and you’re simply “friends” with someone. Now, of course, there are people that you’d like to keep separate. Your drinking buddies from your business contacts, for instance. Well, just like your real life, you interact with those people in a specific few venues, so we can apply that to the online world as well and keep your groups of friends or colleagues separated from each other.
Applying this to the discussion that’s going on currently about the “Social Graph”, it’s like a cartographer taking maps that all describe the same place, overlaying them, understanding the similarities, and then turning that into one map. We’ve noticed, while researching this, that in most cases, the social graph of different websites all have very similar correlation in certain places, so we can understand that to be the true “Social Graph” and go from there.
And all of this is fine, and well, but what does it mean for the end-user? The typical “MySpace crowd” kid? Well, the underlying technology seriously needs to be hidden. They need not hear the words “Social Graph” or “Profile Aggregator”. What they do need to know is that solutions like this in the future will make their online lives much easier, taking their friendships with them, their content, their identity, to each of the new places they want to be.
The playing field needs to be leveled. Social networks need to compete on quality rather than quantity and “because my friends are there” needs not be an excuse to be at a site anymore. Portability will make this happen. The quality sites will rise to the top, and everyone will be much happier in the end.
I want to get some of you into the private beta coming up soon. I’m going to be picking people from the mailing list to get in, but on a case-by-case basis. If you want preferred entry, just start following socialthing! on twitter: http://www.twitter.com/socialthing and we’ll get you in on the “preferred list”.
Thanks for reading folks, and be prepared for the impending revolution.

